Many companies and individuals have stepped up to voice their commitment to combating racial inequality and police brutality following George Floyd’s death. However, while many have made statements, far fewer have taken action.
Jordan Brand is not one of those companies, however. Michael Jordan announced a massive $100 million donation to “ensure racial equality, social justice and greater access to education.”
Michael Jordan and the Jordan Brand announced they will be donating $100M over the next 10 years to “organizations dedicated to ensuring racial equality, social justice and greater access to education.” pic.twitter.com/cRCMsr085A
— ESPN (@espn) June 5, 2020
That will be over the span of the next decade.
An official statement from the company elaborates on the donation, saying, “Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”
Jordan Brand is not alone in its efforts either. Its parent company Nike, along with one of its subsidiaries, Converse, have pledged $40 million over the next four years.
— The Hill (@thehill) June 5, 2020
The announcement comes after Floyd’s death and the civil unrest occurring across the world. Jordan offered a response to these events, stating, “I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.”
Statement from Michael Jordan: pic.twitter.com/lWkZOf1Tmr
— Jordan (@Jumpman23) May 31, 2020
Many have been critical of Jordan’s inactivity on social issues in the past, but there’s nothing to debate here. Jordan has turned his words into action with an incredible donation from the Jordan Brand, which will hopefully have extensive impact in the years to come.